import { SeedPage } from "./types"; // seo/technical-seo matches frontend/src/app/seo/technical-seo/page.tsx's // hardcoded defaults exactly — see that file for the reference pattern // every other service-detail page should follow. export const pages: SeedPage[] = [ { slug: "seo/technical-seo", title: "SEO — Technical SEO", blocks: [ { key: "hero.title", label: "Hero Title", type: "text", value: "Technical SEO for Stronger Performance" }, { key: "hero.image", label: "Hero Image", type: "image", value: "/images/technical-seo-detail/hero.webp" }, { key: "overview.paragraphs", label: "Overview Paragraphs", type: "richtext", value: JSON.stringify([ "We provide technical SEO services for businesses that want a website built on a strong, search-ready foundation. By improving how search engines crawl, index, and interpret your website, we help you achieve better visibility and stable ranking performance.", ]), }, { key: "offer.title", label: "Offer Title", type: "text", value: "Technical SEO Services" }, { key: "offer.items", label: "Offer Items", type: "richtext", value: JSON.stringify([ "Full technical SEO audits", "Site speed and Core Web Vitals", "Crawlability and indexing issues", "XML sitemaps and robots configuration", "Broken links, redirects, and URL structure", "Mobile optimisation and responsiveness", "Schema markup and structured data", "Technical setup for multi-location and multi-language sites", "Server performance and hosting checks", ]), }, { key: "approach.items", label: "Approach Steps", type: "richtext", value: JSON.stringify([ { title: "Technical Audit & Diagnosis", image: "technical-audit-diagnosis.jpg", description: "We identify all technical issues affecting visibility, crawling, speed, and overall performance.", tags: ["Full Technical Audits", "Crawlability & Indexing"], }, { title: "Implementation Plan", image: "implementation-plan.jpg", description: "We prioritise fixes based on impact, covering structure, speed, indexing, and usability.", tags: ["Site Speed & Core Web Vitals", "XML Sitemaps & Robots"], }, { title: "Execution & Optimisation", image: "execution-optimisation.jpg", description: "Our team implements improvements, validates changes, and ensures search engines can process your site efficiently.", tags: ["Schema Markup & Structured Data", "Multi-Location Technical Setup"], }, { title: "Monitoring & Reporting", image: "monitoring-reporting.jpg", description: "We track technical health, Core Web Vitals, indexing status, and performance over time.", tags: ["Server & Hosting Checks", "Broken Links & Redirects"], }, ]), }, { key: "work.images", label: "Work Images", type: "richtext", value: JSON.stringify(["work-1.jpg", "work-2.jpg", "work-3.jpg", "work-4.jpg"]), }, { key: "cta.title", label: "CTA Title", type: "text", value: "Need technical SEO support to stabilise your rankings?" }, { key: "cta.subtext", label: "CTA Subtext", type: "text", value: "Our technical SEO services help your website perform better, load faster, and rank more consistently.", }, { key: "featured.title", label: "Featured Title", type: "text", value: "A Search-Ready Foundation" }, { key: "featured.tags", label: "Featured Tags", type: "richtext", value: JSON.stringify(["Technical SEO", "Performance"]) }, { key: "featured.image", label: "Featured Image", type: "image", value: "/images/technical-seo-detail/featured.webp" }, { key: "faq.ctaText", label: "FAQ CTA Text", type: "text", value: "Need technical SEO support to stabilise your rankings? Our technical SEO services help your website perform better, load faster, and rank more consistently.", }, { key: "faq.items", label: "FAQ Items", type: "richtext", value: JSON.stringify([ { question: "What Types of Websites Do You Design?", answer: "Corporate sites, e-commerce stores, booking platforms, and portfolio showcases — tailored to your business across every industry.", }, { question: "Do You Provide Website Redesign Services?", answer: "Yes. We refresh the look and feel while enhancing functionality and UX, built around your goals and your users.", }, { question: "How Do You Ensure My Website Is SEO-Friendly?", answer: "Mobile responsiveness, fast loading, clean URLs, and structured content — built in from the start, not bolted on after.", }, { question: "What Platforms Do You Use to Build Websites?", answer: "WordPress, Shopify, Webflow, or fully custom-coded — chosen around your goals, scale, and how your team manages it.", }, ]), }, ], }, { slug: "seo/ai-seo", title: "SEO — AI SEO / GEO", blocks: [ { key: "hero.title", label: "Hero Title", type: "text", value: "AI SEO for Smarter Search Growth" }, { key: "hero.image", label: "Hero Image", type: "image", value: "/images/ai-seo-detail/hero.webp" }, { key: "overview.paragraphs", label: "Overview Paragraphs", type: "richtext", value: JSON.stringify([ "We provide AI-driven SEO services that help brands scale faster by analysing patterns, search behaviour, and competitor movements in real time. Using machine learning tools, predictive insights, and automated audits, we optimise websites for higher visibility, stronger ranking potential, and better long-term performance.", ]), }, { key: "offer.title", label: "Offer Title", type: "text", value: "AI SEO Services" }, { key: "offer.items", label: "Offer Items", type: "richtext", value: JSON.stringify([ "AI-powered keyword discovery and clustering", "Automated content optimisation", "Competitor pattern and ranking behaviour analysis", "AI-based technical audits and issue detection", "SERP forecasting and opportunity mapping", "Automated on-page improvement suggestions", "AI-supported content briefs and optimisation scoring", ]), }, { key: "approach.items", label: "Approach Steps", type: "richtext", value: JSON.stringify([ { title: "Data Intake & Analysis", image: "data-intake-analysis.jpg", description: "We collect and analyse search behaviour, intent groups, content gaps, and ranking signals.", tags: ["AI Keyword Discovery", "Competitor Pattern Analysis"], }, { title: "AI-Assisted SEO Planning", image: "ai-assisted-planning.jpg", description: "Clusters, priorities, and ranking opportunities are generated through AI modelling.", tags: ["SERP Forecasting", "Automated Content Optimization"], }, { title: "On-Page & Technical Execution", image: "onpage-technical-execution.jpg", description: "We optimise content, structure, and performance based on AI insights and scoring.", tags: ["AI Technical Audits", "On-Page Improvement Suggestions"], }, { title: "Continuous Learning & Adjustment", image: "continuous-learning.jpg", description: "AI models track ranking shifts and update strategies to ensure sustainable growth.", tags: ["AI Content Briefs & Scoring", "Continuous Ranking Adjustment"], }, ]), }, { key: "work.images", label: "Work Images", type: "richtext", value: JSON.stringify(["work-1.jpg", "work-2.jpg", "work-3.jpg", "work-4.jpg"]), }, { key: "cta.title", label: "CTA Title", type: "text", value: "Need an AI-driven SEO strategy that keeps your business ahead?" }, { key: "cta.subtext", label: "CTA Subtext", type: "text", value: "Speak with us to build a smarter SEO framework for your brand.", }, { key: "featured.title", label: "Featured Title", type: "text", value: "Predictive Insight, Automated Growth" }, { key: "featured.tags", label: "Featured Tags", type: "richtext", value: JSON.stringify(["AI SEO", "Search Growth"]) }, { key: "featured.image", label: "Featured Image", type: "image", value: "/images/ai-seo-detail/featured.webp" }, { key: "faq.ctaText", label: "FAQ CTA Text", type: "text", value: "Need an AI-driven SEO strategy that keeps your business ahead? Speak with us to build a smarter SEO framework for your brand.", }, { key: "faq.items", label: "FAQ Items", type: "richtext", value: JSON.stringify([ { question: "What Types of Websites Do You Design?", answer: "Corporate sites, e-commerce stores, booking platforms, and portfolio showcases — tailored to your business across every industry.", }, { question: "Do You Provide Website Redesign Services?", answer: "Yes. We refresh the look and feel while enhancing functionality and UX, built around your goals and your users.", }, { question: "How Do You Ensure My Website Is SEO-Friendly?", answer: "Mobile responsiveness, fast loading, clean URLs, and structured content — built in from the start, not bolted on after.", }, { question: "What Platforms Do You Use to Build Websites?", answer: "WordPress, Shopify, Webflow, or fully custom-coded — chosen around your goals, scale, and how your team manages it.", }, ]), }, ], }, { slug: "seo/backlink-building", title: "SEO — Backlink Building", blocks: [ { key: "hero.title", label: "Hero Title", type: "text", value: "Backlink Building for Domain Authority" }, { key: "hero.image", label: "Hero Image", type: "image", value: "/images/backlink-building-detail/hero.webp" }, { key: "overview.paragraphs", label: "Overview Paragraphs", type: "richtext", value: JSON.stringify([ "We provide backlink building services for businesses that want stronger authority, improved ranking stability, and better search visibility. Our strategy focuses on earning high-quality, relevant backlinks through ethical outreach and content-driven placements.", ]), }, { key: "offer.title", label: "Offer Title", type: "text", value: "Backlink Building Services" }, { key: "offer.items", label: "Offer Items", type: "richtext", value: JSON.stringify([ "High-authority backlinks", "Industry-relevant editorial links", "Niche directory and citation links", "Guest post placements", "Resource page links", "Broken link opportunities", "PR-based link acquisition", ]), }, { key: "approach.items", label: "Approach Steps", type: "richtext", value: JSON.stringify([ { title: "Backlink Audit & Gap Analysis", image: "backlink-audit-gap-analysis.jpg", description: "We review your current link profile, competitor strengths, and authority gaps.", tags: ["High-Authority Backlinks", "Editorial Link Placements"], }, { title: "Target List & Opportunity Research", image: "target-list-opportunity-research.jpg", description: "We identify websites, publications, and digital platforms suitable for relevant link placements.", tags: ["Niche Directory & Citations", "Guest Post Placements"], }, { title: "Outreach & Content Development", image: "outreach-content-development.jpg", description: "We prepare outreach messages and supporting content that increase the chance of link acceptance.", tags: ["Resource Page Links", "Broken Link Opportunities"], }, { title: "Tracking & Reporting", image: "tracking-reporting.jpg", description: "You receive clear updates on acquired backlinks and improvements in authority metrics.", tags: ["PR-Based Link Acquisition", "Backlink Reporting"], }, ]), }, { key: "work.images", label: "Work Images", type: "richtext", value: JSON.stringify(["work-1.jpg", "work-2.jpg", "work-3.jpg", "work-4.jpg"]), }, { key: "cta.title", label: "CTA Title", type: "text", value: "Need backlink building services?" }, { key: "cta.subtext", label: "CTA Subtext", type: "text", value: "Connect with our team to strengthen your domain authority with ethical, high-quality link-building strategies.", }, { key: "featured.title", label: "Featured Title", type: "text", value: "Authority Earned the Right Way" }, { key: "featured.tags", label: "Featured Tags", type: "richtext", value: JSON.stringify(["Backlink Building", "Domain Authority"]) }, { key: "featured.image", label: "Featured Image", type: "image", value: "/images/backlink-building-detail/featured.webp" }, { key: "faq.ctaText", label: "FAQ CTA Text", type: "text", value: "Need backlink building services? Connect with our team to strengthen your domain authority with ethical, high-quality link-building strategies.", }, { key: "faq.items", label: "FAQ Items", type: "richtext", value: JSON.stringify([ { question: "What Types of Websites Do You Design?", answer: "Corporate sites, e-commerce stores, booking platforms, and portfolio showcases — tailored to your business across every industry.", }, { question: "Do You Provide Website Redesign Services?", answer: "Yes. We refresh the look and feel while enhancing functionality and UX, built around your goals and your users.", }, { question: "How Do You Ensure My Website Is SEO-Friendly?", answer: "Mobile responsiveness, fast loading, clean URLs, and structured content — built in from the start, not bolted on after.", }, { question: "What Platforms Do You Use to Build Websites?", answer: "WordPress, Shopify, Webflow, or fully custom-coded — chosen around your goals, scale, and how your team manages it.", }, ]), }, ], }, { slug: "seo/content-marketing-for-seo", title: "SEO — Content Marketing for SEO", blocks: [ { key: "hero.title", label: "Hero Title", type: "text", value: "Content Marketing for SEO" }, { key: "hero.image", label: "Hero Image", type: "image", value: "/images/content-marketing-seo-detail/hero.webp" }, { key: "overview.paragraphs", label: "Overview Paragraphs", type: "richtext", value: JSON.stringify([ "We provide content marketing for SEO for businesses that need well-structured, keyword-aligned content that helps search engines understand and rank their website. Our content combines clarity, relevance, and proper formatting to support both user needs and SEO goals.", ]), }, { key: "offer.title", label: "Offer Title", type: "text", value: "Content Marketing for SEO" }, { key: "offer.items", label: "Offer Items", type: "richtext", value: JSON.stringify([ "SEO articles and blog posts", "Keyword-focused landing pages", "Topic clusters and pillar pages", "On-page content optimisation", "Product and service descriptions", "Long-form educational resources", "Search-intent-matched content calendars", ]), }, { key: "approach.items", label: "Approach Steps", type: "richtext", value: JSON.stringify([ { title: "Keyword & Intent Mapping", image: "keyword-intent-mapping.jpg", description: "We analyse search intent, competitor content, and ranking gaps to define content opportunities.", tags: ["SEO Articles & Blog Posts", "Keyword-Focused Landing Pages"], }, { title: "Content Structuring", image: "content-structuring.jpg", description: "We outline topics, headings, and hierarchy to ensure clarity and SEO alignment.", tags: ["Topic Clusters & Pillar Pages", "On-Page Content Optimization"], }, { title: "Writing & Optimisation", image: "writing-optimisation.jpg", description: "Content is written to be readable, relevant, and aligned with SEO best practices.", tags: ["Product & Service Descriptions", "Long-Form Educational Content"], }, { title: "Review & Publishing Support", image: "review-publishing-support.jpg", description: "We optimise meta tags, internal links, and final formatting to strengthen ranking potential.", tags: ["Search-Intent Content Calendars", "Meta Tags & Internal Linking"], }, ]), }, { key: "work.images", label: "Work Images", type: "richtext", value: JSON.stringify(["work-1.jpg", "work-2.jpg", "work-3.jpg", "work-4.jpg"]), }, { key: "cta.title", label: "CTA Title", type: "text", value: "Need SEO-focused content that supports ranking and long-term visibility?", }, { key: "cta.subtext", label: "CTA Subtext", type: "text", value: "Our content marketing services help your website build authority and attract the right audience.", }, { key: "featured.title", label: "Featured Title", type: "text", value: "Content That Ranks and Resonates" }, { key: "featured.tags", label: "Featured Tags", type: "richtext", value: JSON.stringify(["Content Marketing", "SEO"]) }, { key: "featured.image", label: "Featured Image", type: "image", value: "/images/content-marketing-seo-detail/featured.webp" }, { key: "faq.ctaText", label: "FAQ CTA Text", type: "text", value: "Need SEO-focused content that supports ranking and long-term visibility? Our content marketing services help your website build authority and attract the right audience.", }, { key: "faq.items", label: "FAQ Items", type: "richtext", value: JSON.stringify([ { question: "What Types of Websites Do You Design?", answer: "Corporate sites, e-commerce stores, booking platforms, and portfolio showcases — tailored to your business across every industry.", }, { question: "Do You Provide Website Redesign Services?", answer: "Yes. We refresh the look and feel while enhancing functionality and UX, built around your goals and your users.", }, { question: "How Do You Ensure My Website Is SEO-Friendly?", answer: "Mobile responsiveness, fast loading, clean URLs, and structured content — built in from the start, not bolted on after.", }, { question: "What Platforms Do You Use to Build Websites?", answer: "WordPress, Shopify, Webflow, or fully custom-coded — chosen around your goals, scale, and how your team manages it.", }, ]), }, ], }, { slug: "seo/e-commerce-seo", title: "SEO — E-commerce SEO", blocks: [ { key: "hero.title", label: "Hero Title", type: "text", value: "E-commerce SEO for Scalable Growth" }, { key: "hero.image", label: "Hero Image", type: "image", value: "/images/ecommerce-seo-detail/hero.webp" }, { key: "overview.paragraphs", label: "Overview Paragraphs", type: "richtext", value: JSON.stringify([ "We provide e-commerce SEO services for online stores that need better visibility, stronger category performance, and higher conversions. Our approach improves how search engines crawl your website, understand your products, and match them to high-intent customer queries.", ]), }, { key: "offer.title", label: "Offer Title", type: "text", value: "E-commerce SEO Services" }, { key: "offer.items", label: "Offer Items", type: "richtext", value: JSON.stringify([ "Product page SEO", "Category and subcategory structure", "Technical SEO for e-commerce platforms", "Search-friendly URL and filter structures", "Product schema and rich snippets", "Internal linking and navigation improvement", "Image optimisation for product listings", "Conversion-focused on-page improvements", "SEO for Shopify, WooCommerce, Magento, and custom stores", ]), }, { key: "approach.items", label: "Approach Steps", type: "richtext", value: JSON.stringify([ { title: "E-commerce SEO Audit", image: "ecommerce-seo-audit.jpg", description: "We analyse product pages, categories, speed, navigation, and search behaviour to identify improvement areas.", tags: ["Product Page SEO", "Category & Subcategory Structure"], }, { title: "Keyword & Category Mapping", image: "keyword-category-mapping.jpg", description: "We build a structured keyword plan for products, categories, and filters to ensure clear, search-aligned organisation.", tags: ["Search-Friendly URLs & Filters", "Product Schema & Rich Snippets"], }, { title: "On-Page Optimisation", image: "onpage-optimisation.jpg", description: "Titles, descriptions, meta tags, images, and schema markup are refined to match search intent and improve relevance.", tags: ["Internal Linking & Navigation", "Image Optimization"], }, { title: "Continuous Monitoring", image: "continuous-monitoring.jpg", description: "We track sales-driving keywords, product impressions, rankings, and user engagement to guide ongoing updates.", tags: ["Conversion-Focused On-Page SEO", "Shopify / WooCommerce / Magento SEO"], }, ]), }, { key: "work.images", label: "Work Images", type: "richtext", value: JSON.stringify(["work-1.jpg", "work-2.jpg", "work-3.jpg", "work-4.jpg"]), }, { key: "cta.title", label: "CTA Title", type: "text", value: "Need e-commerce SEO services?" }, { key: "cta.subtext", label: "CTA Subtext", type: "text", value: "Connect with our team to optimise your store for stronger visibility, better product discovery, and consistent sales growth.", }, { key: "featured.title", label: "Featured Title", type: "text", value: "More Visibility, More Sales" }, { key: "featured.tags", label: "Featured Tags", type: "richtext", value: JSON.stringify(["E-commerce SEO", "Online Stores"]) }, { key: "featured.image", label: "Featured Image", type: "image", value: "/images/ecommerce-seo-detail/featured.webp" }, { key: "faq.ctaText", label: "FAQ CTA Text", type: "text", value: "Need e-commerce SEO services? Connect with our team to optimise your store for stronger visibility, better product discovery, and consistent sales growth.", }, { key: "faq.items", label: "FAQ Items", type: "richtext", value: JSON.stringify([ { question: "What Types of Websites Do You Design?", answer: "Corporate sites, e-commerce stores, booking platforms, and portfolio showcases — tailored to your business across every industry.", }, { question: "Do You Provide Website Redesign Services?", answer: "Yes. We refresh the look and feel while enhancing functionality and UX, built around your goals and your users.", }, { question: "How Do You Ensure My Website Is SEO-Friendly?", answer: "Mobile responsiveness, fast loading, clean URLs, and structured content — built in from the start, not bolted on after.", }, { question: "What Platforms Do You Use to Build Websites?", answer: "WordPress, Shopify, Webflow, or fully custom-coded — chosen around your goals, scale, and how your team manages it.", }, ]), }, ], }, { slug: "seo/gmb-optimization", title: "SEO — GMB Optimization", blocks: [ { key: "hero.title", label: "Hero Title", type: "text", value: "Google My Business Optimization" }, { key: "hero.image", label: "Hero Image", type: "image", value: "/images/gmb-optimization-detail/hero.webp" }, { key: "overview.paragraphs", label: "Overview Paragraphs", type: "richtext", value: JSON.stringify([ "We optimise Google My Business (Google Business Profile) listings for companies that rely on local visibility, maps ranking, and walk-in or location-driven enquiries. Our GMB optimization services focus on creating a complete, accurate, and SEO-ready profile that improves local search performance and customer trust.", ]), }, { key: "offer.title", label: "Offer Title", type: "text", value: "GMB Optimization Services" }, { key: "offer.items", label: "Offer Items", type: "richtext", value: JSON.stringify([ "Full GMB setup and profile optimization", "Category and service refinement", "Map ranking and proximity signal improvements", "Local keyword optimization for titles and descriptions", "Review growth and response management", "GMB posting and offer updates", "Duplicate listing checks and cleanup", "Insights tracking and performance reporting", ]), }, { key: "approach.items", label: "Approach Steps", type: "richtext", value: JSON.stringify([ { title: "Audit & Profile Review", image: "audit-profile-review.jpg", description: "We evaluate accuracy, competition benchmarks, and ranking gaps.", tags: ["Full GMB Setup", "Category & Service Refinement"], }, { title: "Optimization & Local SEO Integration", image: "optimization-local-seo.jpg", description: "We refine categories, content, photos, citations, and NAP consistency.", tags: ["Map Ranking Signals", "Local Keyword Optimization"], }, { title: "Engagement & Review Strategy", image: "engagement-review-strategy.jpg", description: "We build credibility through authentic reviews and timely responses.", tags: ["Review Growth & Response", "GMB Posting & Offers"], }, { title: "Tracking & Map Performance Analysis", image: "tracking-map-performance.jpg", description: "We monitor visibility zones, ranking improvements, and customer actions.", tags: ["Duplicate Listing Cleanup", "Insights & Performance Tracking"], }, ]), }, { key: "work.images", label: "Work Images", type: "richtext", value: JSON.stringify(["work-1.jpg", "work-2.jpg", "work-3.jpg", "work-4.jpg"]), }, { key: "cta.title", label: "CTA Title", type: "text", value: "Want better map rankings and higher local enquiries?" }, { key: "cta.subtext", label: "CTA Subtext", type: "text", value: "Let us optimise your Google My Business profile for consistent local visibility.", }, { key: "featured.title", label: "Featured Title", type: "text", value: "Stronger Local Visibility, Real Results" }, { key: "featured.tags", label: "Featured Tags", type: "richtext", value: JSON.stringify(["GMB Optimization", "Local SEO"]) }, { key: "featured.image", label: "Featured Image", type: "image", value: "/images/gmb-optimization-detail/featured.webp" }, { key: "faq.ctaText", label: "FAQ CTA Text", type: "text", value: "Want better map rankings and higher local enquiries? Let us optimise your Google My Business profile for consistent local visibility.", }, { key: "faq.items", label: "FAQ Items", type: "richtext", value: JSON.stringify([ { question: "What Types of Websites Do You Design?", answer: "Corporate sites, e-commerce stores, booking platforms, and portfolio showcases — tailored to your business across every industry.", }, { question: "Do You Provide Website Redesign Services?", answer: "Yes. We refresh the look and feel while enhancing functionality and UX, built around your goals and your users.", }, { question: "How Do You Ensure My Website Is SEO-Friendly?", answer: "Mobile responsiveness, fast loading, clean URLs, and structured content — built in from the start, not bolted on after.", }, { question: "What Platforms Do You Use to Build Websites?", answer: "WordPress, Shopify, Webflow, or fully custom-coded — chosen around your goals, scale, and how your team manages it.", }, ]), }, ], }, { slug: "seo/local-search", title: "SEO — Local Search", blocks: [ { key: "hero.title", label: "Hero Title", type: "text", value: "Local Search SEO for Location-Based Rankings" }, { key: "hero.image", label: "Hero Image", type: "image", value: "/images/local-search-detail/hero.webp" }, { key: "overview.paragraphs", label: "Overview Paragraphs", type: "richtext", value: JSON.stringify([ "We provide local search SEO services for businesses that depend on nearby customers, service-area visibility, and high-intent local leads. Our approach strengthens your presence across Google Search, Google Maps, and location-based queries so your business appears at the right moment, when users are actively looking for your service.", ]), }, { key: "offer.title", label: "Offer Title", type: "text", value: "Local Search SEO Services" }, { key: "offer.items", label: "Offer Items", type: "richtext", value: JSON.stringify([ "Local keyword targeting and on-page optimisation", "Location pages and service-area structure", "Google Maps and proximity signal enhancement", "Local schema markup and structured data", "NAP consistency across directories", "Local backlink building", "Review signals and reputation strength", "Mobile-first optimisation for local searches", ]), }, { key: "approach.items", label: "Approach Steps", type: "richtext", value: JSON.stringify([ { title: "Local SEO Audit", image: "local-seo-audit.jpg", description: "We identify ranking gaps, competitor strengths, and improvement zones for your target areas.", tags: ["Local Keyword Targeting", "Location Page Structure"], }, { title: "Website & Location Page Optimisation", image: "website-location-page-optimisation.jpg", description: "We build SEO-ready pages tailored to each location, service area, or branch.", tags: ["Google Maps Proximity Signals", "Local Schema Markup"], }, { title: "Local Signals & Citations", image: "local-signals-citations.jpg", description: "We strengthen your authority through accurate listings and high-quality local citations.", tags: ["NAP Consistency & Citations", "Local Backlink Building"], }, { title: "Continuous Monitoring", image: "continuous-monitoring.jpg", description: "We track local keywords, map visibility, and user actions to guide ongoing improvements.", tags: ["Review Signals & Reputation", "Mobile-First Local Optimization"], }, ]), }, { key: "work.images", label: "Work Images", type: "richtext", value: JSON.stringify(["work-1.jpg", "work-2.jpg", "work-3.jpg", "work-4.jpg"]), }, { key: "cta.title", label: "CTA Title", type: "text", value: "Ready to strengthen your local search presence?" }, { key: "cta.subtext", label: "CTA Subtext", type: "text", value: "Connect with our team to help your business rank where nearby customers are actively searching.", }, { key: "featured.title", label: "Featured Title", type: "text", value: "Found Where It Matters Most" }, { key: "featured.tags", label: "Featured Tags", type: "richtext", value: JSON.stringify(["Local Search", "Local SEO"]) }, { key: "featured.image", label: "Featured Image", type: "image", value: "/images/local-search-detail/featured.webp" }, { key: "faq.ctaText", label: "FAQ CTA Text", type: "text", value: "Ready to apply your brand with clarity and precision? Get in touch with our team to strengthen your local search presence.", }, { key: "faq.items", label: "FAQ Items", type: "richtext", value: JSON.stringify([ { question: "What Types of Websites Do You Design?", answer: "Corporate sites, e-commerce stores, booking platforms, and portfolio showcases — tailored to your business across every industry.", }, { question: "Do You Provide Website Redesign Services?", answer: "Yes. We refresh the look and feel while enhancing functionality and UX, built around your goals and your users.", }, { question: "How Do You Ensure My Website Is SEO-Friendly?", answer: "Mobile responsiveness, fast loading, clean URLs, and structured content — built in from the start, not bolted on after.", }, { question: "What Platforms Do You Use to Build Websites?", answer: "WordPress, Shopify, Webflow, or fully custom-coded — chosen around your goals, scale, and how your team manages it.", }, ]), }, ], }, { slug: "seo/paid-campaign", title: "SEO — Paid Campaign", blocks: [ { key: "hero.title", label: "Hero Title", type: "text", value: "Paid Campaigns for High-Intent Traffic" }, { key: "hero.image", label: "Hero Image", type: "image", value: "/images/paid-campaign-detail/hero.webp" }, { key: "overview.paragraphs", label: "Overview Paragraphs", type: "richtext", value: JSON.stringify([ "We manage paid campaigns for brands that want fast, measurable growth across search, display, video, and social channels. Our campaigns are built on clear goals, precise audience targeting, and continuous optimisation, ensuring every dirham delivers value.", ]), }, { key: "offer.title", label: "Offer Title", type: "text", value: "Paid Campaign Management" }, { key: "offer.items", label: "Offer Items", type: "richtext", value: JSON.stringify([ "Google Search & Display campaigns", "YouTube video advertising", "Meta (Facebook & Instagram) ads", "LinkedIn lead-generation campaigns", "Remarketing & retargeting ads", "Landing page optimisation", "Conversion tracking & analytics", "Budget management and performance reporting", ]), }, { key: "approach.items", label: "Approach Steps", type: "richtext", value: JSON.stringify([ { title: "Campaign Objective & Audience Definition", image: "objective-audience-definition.jpg", description: "We identify your ideal customer, define core goals, and build tailored targeting models.", tags: ["Google Search & Display", "LinkedIn Lead Generation"], }, { title: "Ad Setup & Creative Direction", image: "ad-setup-creative-direction.jpg", description: "We create structured campaigns, compelling ad copies, and landing pages that strengthen conversion intent.", tags: ["Meta Ads Creative", "Landing Page Optimization"], }, { title: "Performance Optimisation", image: "performance-optimisation.jpg", description: "We monitor search terms, bids, placements, and user behaviour to reduce waste and increase ROI.", tags: ["Remarketing & Retargeting", "Conversion Tracking & Analytics"], }, { title: "Transparent Reports", image: "transparent-reports.jpg", description: "You receive clear performance updates with insights, not guesswork.", tags: ["YouTube Video Advertising", "Budget & Performance Reporting"], }, ]), }, { key: "work.images", label: "Work Images", type: "richtext", value: JSON.stringify(["work-1.jpg", "work-2.jpg", "work-3.jpg", "work-4.jpg"]), }, { key: "cta.title", label: "CTA Title", type: "text", value: "Ready to build campaigns that convert?" }, { key: "cta.subtext", label: "CTA Subtext", type: "text", value: "Connect with our team to turn ad spend into measurable, high-intent traffic.", }, { key: "featured.title", label: "Featured Title", type: "text", value: "Built to Convert, Not Just Click" }, { key: "featured.tags", label: "Featured Tags", type: "richtext", value: JSON.stringify(["Paid Campaign", "Performance Marketing"]) }, { key: "featured.image", label: "Featured Image", type: "image", value: "/images/paid-campaign-detail/featured.webp" }, { key: "faq.ctaText", label: "FAQ CTA Text", type: "text", value: "Ready to apply your brand with clarity and precision? Get in touch with our team to build campaigns that convert.", }, { key: "faq.items", label: "FAQ Items", type: "richtext", value: JSON.stringify([ { question: "What Types of Websites Do You Design?", answer: "Corporate sites, e-commerce stores, booking platforms, and portfolio showcases — tailored to your business across every industry.", }, { question: "Do You Provide Website Redesign Services?", answer: "Yes. We refresh the look and feel while enhancing functionality and UX, built around your goals and your users.", }, { question: "How Do You Ensure My Website Is SEO-Friendly?", answer: "Mobile responsiveness, fast loading, clean URLs, and structured content — built in from the start, not bolted on after.", }, { question: "What Platforms Do You Use to Build Websites?", answer: "WordPress, Shopify, Webflow, or fully custom-coded — chosen around your goals, scale, and how your team manages it.", }, ]), }, ], }, { slug: "seo", title: "SEO Services in Dubai", blocks: [ { key: "hero.title", label: "Hero Title", type: "text", value: "SEO" }, { key: "hero.tagline", label: "Hero Tagline", type: "text", value: "Built for visibility.\nDesigned to rank." }, { key: "hero.subtext", label: "Hero Subtext", type: "text", value: "Brands that lead are built with purpose, powered by creativity, and defined by visibility — across Google and the AI engines shaping search next.", }, { key: "hero.ctaLabel", label: "Hero CTA Label", type: "text", value: "Free Consultation" }, { key: "stats.eyebrow", label: "Stats Eyebrow", type: "text", value: "Why It Matters:" }, { key: "stats.heading", label: "Stats Heading", type: "text", value: "Strong online visibility begins with a search-friendly website. Technical accuracy, speed, and structure so your site is easy to crawl, index, and rank higher.", }, { key: "stats.items", label: "Stats Items", type: "richtext", value: JSON.stringify([ { numeral: 68, decimals: 0, prefix: "", suffix: "%", description: "of online experiences start with a search engine.", image: "search-start.jpg" }, { numeral: 75, decimals: 0, prefix: "", suffix: "%", description: "of people never go beyond the first page of Google results.", image: "first-page.jpg" }, { numeral: 90, decimals: 0, prefix: "", suffix: "%", description: "of marketers say SEO is their biggest source of website traffic.", image: "traffic-source.jpg" }, { numeral: 5.6, decimals: 1, prefix: "", suffix: "B+", description: "Google searches happen every day around the world.", image: "daily-searches.jpg" }, { numeral: 10, decimals: 0, prefix: "", suffix: "x", description: "more clicks the #1 ranking page gets versus the tenth result.", image: "top-ranking.jpg" }, { numeral: 61, decimals: 0, prefix: "", suffix: "%", description: "of B2B marketers say SEO and organic traffic bring better leads.", image: "better-leads.jpg" }, ]), }, { key: "types.title", label: "Types Title", type: "text", value: "Our SEO & GEO Services" }, { key: "types.subtext", label: "Types Subtext", type: "text", value: "Whatever your ranking goal, there's a service built for it — here's what we deliver most.", }, { key: "types.items", label: "Types Items", type: "richtext", value: JSON.stringify([ { title: "SEO", description: "Improving website visibility and ranking on search engine results pages." }, { title: "AI SEO / GEO", href: "/seo/ai-seo", description: "Optimizing content, keywords, and structure for AI search engines and generative answer results." }, { title: "GMB Optimization", href: "/seo/gmb-optimization", description: "Enhancing your Google Business Profile to improve visibility, engagement, and local search rankings." }, { title: "Local Search", href: "/seo/local-search", description: "Optimizing content to appear in search results relevant to a specific geographic location." }, { title: "Paid Campaign", href: "/seo/paid-campaign", description: "Paying for targeted advertisements to reach the right audiences across search and social platforms." }, { title: "Technical SEO", href: "/seo/technical-seo", description: "Optimizing site speed, mobile-friendliness, indexing, and crawlability to improve search rankings." }, { title: "Content Marketing for SEO", href: "/seo/content-marketing-for-seo", description: "Creating valuable, keyword-rich content that attracts organic traffic and improves rankings." }, { title: "E-commerce SEO", href: "/seo/e-commerce-seo", description: "Optimizing an online store's pages and content to improve visibility and drive sales through search." }, { title: "Backlink Building", href: "/seo/backlink-building", description: "Acquiring high-quality links from external websites to improve domain authority and rankings." }, ]), }, { key: "cta.badgeLabel", label: "CTA Badge Label", type: "text", value: "Let's Build Together" }, { key: "cta.title", label: "CTA Title", type: "text", value: "Grow faster with expert guidance." }, { key: "cta.subtext", label: "CTA Subtext", type: "text", value: "Schedule a consultation and see what the right strategy can do for your business.", }, { key: "cta.ctaLabel", label: "CTA Button Label", type: "text", value: "Get Consultation" }, { key: "deliver.title", label: "Deliver Title", type: "text", value: "SEO Strategies That Help You Rank, Reach & Grow", }, { key: "deliver.intro", label: "Deliver Intro", type: "text", value: "With over 18 years of experience in the UAE market, we design SEO solutions that improve visibility, attract quality organic traffic, and turn visitors into customers. Every strategy is shaped around real goals and the way people actually search online.", }, { key: "deliver.heading", label: "Deliver Subheading", type: "text", value: "What We Deliver" }, { key: "deliver.pillars", label: "Deliver Pillars", type: "richtext", value: JSON.stringify([ { title: "Creative Minds", description: "Innovative thinkers driving unique ideas and transformative solutions across industries." }, { title: "Purposeful Design", description: "Intentional, thoughtful design that aligns with goals and enhances user experience." }, { title: "SEO Focused", description: "Optimized strategies designed to improve search engine rankings and visibility." }, { title: "Smart Strategy", description: "Data-driven, forward-thinking approach that maximizes impact and drives growth." }, ]), }, { key: "deliver.outro", label: "Deliver Outro", type: "text", value: "Your website launch is just the start. Infobahn continues to monitor, refine, and enhance performance to keep your brand visible and competitive — from small websites to enterprise-scale digital solutions.", }, { key: "process.title", label: "Process Title", type: "text", value: "Our Proven SEO Methodology" }, { key: "process.steps", label: "Process Steps", type: "richtext", value: JSON.stringify([ { title: "SEO Discovery & Strategy", image: "seo-discovery-strategy.jpg", description: "We begin by understanding your business, target audience, and competition — defining the right keywords, search intent, and content direction for a tailored SEO plan.", }, { title: "On-Page & Technical Optimization", image: "onpage-technical-optimization.jpg", description: "From site structure and page speed to meta tags, internal links, and content — every detail is fine-tuned to enhance search performance and user experience.", }, { title: "Content Creation & Link Building", image: "content-link-building.jpg", description: "Engaging, keyword-rich pages, blogs, and landing content, paired with credible backlinks that improve your site's ranking power and domain reputation.", }, { title: "Performance Tracking & Continuous Improvement", image: "performance-tracking.jpg", description: "We track ranking data, traffic behavior, and conversion metrics to refine your strategy and ensure consistent growth month after month.", }, ]), }, { key: "advertising.topics", label: "Advertising Services Topics", type: "richtext", value: JSON.stringify([ { title: "SEO Services in Dubai", intro: "SEO services in Dubai help businesses improve their visibility on search engines like Google by optimizing website structure, content, and technical performance. The goal of SEO is to increase organic traffic, improve ranking for important keywords, and generate qualified leads without relying heavily on paid ads.", groups: [ { heading: "What SEO Services Include", bullets: [ { label: "Keyword research", text: "Identifying phrases your audience actively searches for." }, { label: "On-page optimization", text: "Improving content, meta tags, headers, URL structure, and internal linking." }, { label: "Technical SEO", text: "Website speed, mobile performance, sitemap structure, indexability, and security." }, { label: "Link building", text: "Earning high-quality backlinks to improve authority." }, { label: "Local SEO", text: "Optimizing Google Business Profile and local citations." }, { label: "Content strategy", text: "Creating SEO-friendly pages, blogs, and service content." }, ], }, { heading: "Why Businesses Invest in SEO", bullets: ["Long-term organic traffic", "Stronger online presence", "Higher quality leads", "Reduced reliance on ads"], }, ], }, { title: "Best SEO Company in Dubai", intro: "The best SEO companies in Dubai follow a structured approach focused on data, strategy, and measurable outcomes. Instead of using generic tactics, they tailor SEO plans to the business model, competition level, and target search intent.", groups: [ { heading: "What Defines a Reliable SEO Company", bullets: [ "Transparent reporting and clear KPIs", "Deep keyword and competitor analysis", "Content planning aligned with search intent", "Technical audits and proper site structure", "Ethical link-building practices", "Monthly tracking of traffic, rankings, and conversions", ], }, { heading: "Business Benefits of Choosing the Right SEO Partner", bullets: ["Stronger search rankings", "Higher domain authority", "Better user experience", "Increased inquiries and sales"], }, ], outro: "A dependable SEO partner creates sustainable growth rather than short-term spikes.", }, { title: "Local SEO Services in Dubai", intro: "Local SEO helps businesses appear in location-based searches such as “near me” or city-specific queries. It is essential for restaurants, clinics, salons, service providers, and any business with a physical presence or a defined service area in the UAE.", groups: [ { heading: "What Local SEO Includes", bullets: [ "Google Business Profile optimization", "Local keyword targeting (“service + Dubai”, “near me”, “in UAE”)", "Location pages on the website", "Local citations and directory submissions", "Reviews and reputation management", "Map ranking improvements", ], }, { heading: "Why Local SEO Is Important", bullets: [ "Higher visibility for nearby customers", "Increased calls, visits, and leads", "Strengthened local presence in competitive areas", "Better ranking in Google's map pack", ], }, ], outro: "Businesses relying on walk-in traffic or local service delivery see significant benefits from structured Local SEO.", }, { title: "Technical SEO Audit Services", intro: "A technical SEO audit evaluates the health, structure, and performance of a website to ensure Google can crawl, index, and rank it correctly. Technical SEO is foundational to any ranking strategy because no amount of content or backlinks can compensate for a poorly structured site.", groups: [ { heading: "Key Elements of a Technical SEO Audit", bullets: [ "Website speed and Core Web Vitals", "Mobile performance and responsiveness", "Crawlability and indexation checks", "Broken links, redirect issues, and site errors", "XML sitemaps and robots.txt review", "Structured data and schema markup", "Canonical tags and duplication control", "Security (HTTPS) and server performance", ], }, { heading: "Outcomes of a Technical Audit", bullets: ["Faster load times", "Better user experience", "Higher ranking potential", "Cleaner site structure for long-term SEO"], }, ], outro: "A proper audit identifies bottlenecks that may limit organic visibility.", }, { title: "E-commerce SEO Services in Dubai", intro: "E-commerce SEO focuses on optimizing online stores to improve product visibility, increase organic sales, and enhance the shopping journey. It requires a more detailed approach than standard SEO due to product variations, filters, dynamic pages, and structured catalog systems.", groups: [ { heading: "What E-commerce SEO Includes", bullets: [ "Product and category page optimization", "Keyword targeting for purchase intent", "Schema markup for products, prices, and reviews", "Optimized product descriptions and metadata", "Image SEO and ALT tags", "Store speed and mobile optimization", "Internal linking between categories and products", "Fixing duplicate content from filters and parameters", ], }, { heading: "Why E-commerce SEO Is Effective", bullets: [ "Higher product discovery through Google", "Improved buyer intent traffic", "Increased add-to-cart rate", "Lower dependency on paid ads", "Long-term visibility for product keywords", ], }, ], outro: "E-commerce businesses in Dubai rely on SEO to compete in crowded marketplaces and reduce customer acquisition costs.", }, ]), }, { key: "faq.ctaText", label: "FAQ CTA Text", type: "text", value: "Ready to rank higher and grow organic traffic? Connect with our team for a tailored SEO plan and timeline.", }, { key: "faq.items", label: "FAQ Selection", type: "faq-selection", value: "[]", }, ], }, ];